Growth Portfolio Workshop
About this workshop
The Growth Portfolio Workshop helps leadership teams generate, develop and prioritize credible paths to growth. It replaces disconnected ideas and individually sponsored initiatives with a shared opportunity portfolio, consistent evaluation criteria and explicit decisions about where further investment is justified. Every workshop is prepared and led by Dr Frank Heyd.
Who will benefit most from this workshop?
Leadership teams and contributors from strategy, business development, product, sales, operations and finance.
Why choose a Growth Portfolio workshop?
Growth discussions often fail in one of two ways. Teams brainstorm without a common decision logic, or analyse one preferred idea before considering the alternatives. This workshop creates a broader option set, develops opportunities to a comparable level and concentrates resources on those with the strongest strategic and commercial case.
What will participants achieve?
Shared growth frame
Agreement on the ambition, boundaries and criteria defining an attractive opportunity.
Broader opportunity set
Credible options across the core, adjacent markets, new models and partnerships.
Comparable opportunity cases
A consistent one-page logic covering need, value, potential and ability to win.
Prioritized growth portfolio
A portfolio distinguishing opportunities to back, investigate, preserve or stop.
Specific next moves
Owners, validation questions and immediate actions for selected opportunities.
Typical content
- Confirm the growth ambition, strategic boundaries and decision criteria.
- Review existing initiatives and identify gaps in the portfolio.
- Generate opportunities across products, markets, models and partnerships.
- Develop the strongest options using a consistent opportunity template.
- Challenge customer need, attractiveness, strategic fit and ability to win.
- Compare opportunities individually and as a combined portfolio.
- Decide which options to back, investigate, preserve or stop.
- Define owners, evidence requirements and the next validation stage.
A fully tailored experience
The workshop is designed around the company’s position, growth ambition and existing opportunity pipeline. Preparation may include reviewing initiatives and pre-developing opportunity spaces. Deeper market research or business-case development can form part of a Growth Strategy mandate.
