We advise CEOs, boards, and investors on the few strategic choices that determine long-term value in capital-intensive, technology-shaped sectors.
Clarity when the stakes are highest
About
We work on the decisions that shape long-term advantage. Heyd Strategy advises leaders facing consequential choices: where to play, how to win, what to build, and what must be true for the strategy to hold.
We bring clarity to the decisions that matter, not process to the ones that do not.
A disciplined approach, tailored to the decision.
Every engagement begins with the real strategic question.
The work is built around the decision, the context, and the organisation behind it, not around a template.
That means senior judgment throughout, direct challenge where needed, and a process designed to help leadership teams move from ambiguity to conviction.
Founder
Strategic clarity is a compounding advantage.
Dr Frank Heyd founded Heyd Strategy to help leadership teams isolate the few choices that matter, pressure-test the assumptions behind them, and define what must be true for the strategy to win.
His perspective is shaped by more than twenty years in military intelligence and strategy consulting, across environments where clarity, timing, and judgment are decisive.
He has advised organisations ranging from large multinationals and family-owned businesses to a leading Formula 1 team and special forces. Frank holds a doctorate and MBA, completed strategy programmes at Wharton and London Business School, and serves as a guest lecturer at London Business School. He is a member of the Strategic Management Society.
What our clients say
Our Approach
Our work is defined by focus, rigour, and senior-level involvement.
Strategy as a disciplined choice
We use the word precisely. Strategy is not a label for ambition or a wrapper for operational planning. It is the set of choices that determines where value will be created and defended.
Built with leadership, not delivered to it
We work directly with the people accountable for the outcome. That creates stronger ownership, sharper execution, and less dependence on external advisors over time.
Senior attention throughout
Every engagement is led by Dr Heyd. There is no leverage model and no handoff between the pitch and the work.
Pattern recognition across sectors
Our experience across aerospace, defence, automotive, industrials, and private equity allows us to see patterns others miss, and apply them where they create advantage.
Direct, candid, focused on what matters
We integrate quickly, challenge assumptions without theatre, and focus relentlessly on the few issues that move the needle.
