1. Situation

In the face of an intensely competitive global market, our client envisioned strengthening their dominant position in core segments, while thoughtfully expanding into adjacent markets. The challenge was to design a strategy that unlocks growth while meeting target corridors for various financial objectives, as set by the private equity owner.

2. Approach

An in-depth review of the client’s situation allowed us to assess the client’s current market position, existing capabilities, and the challenges and opportunities they faced in their operating environment. In addition, we crafted scenarios on how the future market may evolve and determined possible roles the company might play in the future.

Armed with these insights, we crafted a unified, forward-focused vision. This served as a compass in identifying gaps in the offering, sources of their competitive advantages, and outlining necessary capabilities for the future.

Recognizing the value of long-term client partnerships, we devised strategic collaboration options aimed at not only preserving the loyalty of key customers but also catalyzing joint investments and ventures to amplify joint partnership value creation.

The key strategic choices were translated into clear goals, objectives and KPIs through the application of a balanced scorecard approach. In addition, an actionable strategy roadmap was created with the entire management team. This included tasks such as defining required implementation initiatives through strategy implementation charters with senior management sponsors, action owners, objectives, budget and resource requirements and desired outcomes. To assure the implementation stays on track, we established Strategy Project Management Office.

3. Results

The project successfully provided the client with clear strategic priorities for the next three years. We identified specific initiatives geared towards sustaining revenues in existing fields and building up the adjacent business. This strategy improved the client’s resilience and readiness to seize upcoming opportunities.