Heyd Strategy is an independent, senior-led strategy advisory for CEOs, boards and investors. We work with leaders to choose direction, shape the organization their strategy requires and make major decisions under uncertainty.
Clarity when the stakes are high
About
Clients call us at strategic turning points.
Growth has stalled. A core market is losing viability. The organization can no longer deliver the strategy. Or a major decision must be made before the picture is clear.
We concentrate on aerospace and defence, automotive and capital-intensive industrials, working with multinational, family-owned and investor-backed businesses. Clients engage us through defined advisory mandates, ongoing advisory relationships, focused workshops or applied programm
Strategy is an architecture. Not a plan.
Strategy decides where to compete, how to win and what not to do. If nothing is excluded, nothing has been decided.
Those choices require the right capabilities, clear accountabilities and decision rights. Organization is part of strategy.
Every strategy rests on assumptions about the future. Leaders need to know what to commit to, what to keep open and what would make them change course.
Founder
Better decisions begin with a sharper question.
Dr Frank Heyd founded Heyd Strategy in 2019 to help leaders isolate the choices that matter, test the assumptions behind them and act with conviction.
Before founding the firm, he led Strategy and Organization at Porsche Consulting. Earlier, he served for nearly fourteen years as an officer in the German Armed Forces, including roles in military intelligence.
His clients include multinationals, family-owned and investor-backed companies, a Formula 1 team and public-sector organizations across Europe, the Middle East and Asia. He has also delivered a scenario-planning programme for the Bundeswehr.
He holds a doctorate and an MBA and has completed executive programmes in strategy at Wharton and London Business School. Since 2019, he has been a regular guest lecturer at London Business School. He is also a member of the Strategic Management Society.
What our clients say
Our work is defined by focus, rigour, and direct senior involvement.
Start with the decision that matters
We agree the decision to be made before defining the work around it.
Built with leadership, not delivered to it
We work through choices with the people accountable for the outcome, building ownership and reducing dependence on external advisers.
Senior attention throughout
Dr Heyd leads every engagement and remains accountable for the judgement and recommendations throughout.
Pattern recognition across sectors
Experience across aerospace and defence, automotive and capital-intensive industrial businesses helps us recognize patterns without importing generic answers.
Direct, candid, focused on what matters
We say what we see, challenge assumptions directly and keep the work focused on the decision.
Featured case studies
Growth Strategy for a Global Market Leader in Specialized Components Manufacturing
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