
Strategy
The few choices that decide the outcome.
Corporate, portfolio and growth strategy
Strategy matters when the current direction no longer creates enough value, a core position is weakening or a significant opportunity requires a deliberate commitment.
Through a Strategic Direction Mandate, we work with CEOs, boards and investors to decide where to compete, how to win, what to back and what to stop, then align leadership and resources behind those choices.
Strategy
Questions we help resolve:
- Where should we compete, and where should we stop?
- What is our advantage built on, and will it endure?
- What should we back, hold, harvest or exit?
- Where will profitable growth come from?
- How do we align leadership around the choices that matter?
More than a
strategic plan
Strategy is not a list of ambitions. We work through the choices with your leadership team, making trade-offs explicit and building commitment around the chosen direction.
Every engagement is led personally by Dr Frank Heyd, with no handover from framing to delivery.

Our Strategic
Services
Corporate strategy
Where to compete and how to win
Portfolio strategy
What to back, hold, harvest or exit
Growth and diversification
New value beyond the core
Market entry
Where and how to enter new markets
Value creation planning
Strategy for the ownership period


